The tracker that
updates itself
from your inbox

Tessera connects to your inbox and automatically populates your existing spreadsheet tracker in real time. Built for influencer marketing teams

Campaign Tracker · Summer Launch
CreatorRateDeliv.UsagePost
Tammy$10kx2 IG3-moFri 6pm
Jordan$8kx1 Reel6-moThu 2pm
Sophia$12kx3 Posts3-moWed 12pm
Alex$9kx2 Stories6-moFri 10am
✓ Updated automatically from inbox
Inbox
Primary · Updated Just Now
J
Jordan10:22 AM
Summer Launch – Draft content
Hi Emma, The final draft is attached for review…
S
SophiaYesterday
Summer Launch – Invoice
Hi Emma, Please find the invoice attached…
A
AlexMonday
Summer Launch – Usage rights
Hi Emma, Confirming usage rights for the campaign…
Re: Summer Launch – Outreach
T
Tammy
To: Emma · Just now
Hi Emma,

Yes, I’m interested in the Unilever campaign!

My rate is $10k for x2 Instagram Posts and 3-month usage rights.
Campaign Tracker
CreatorInterestRateDeliv.Usage
Tammy
JordanYes$8kx1 Reel6-mo
SophiaYes$12kx3 Posts3-mo
✓ Tammy – row updated
Inbox
Primary · Updated Just Now
J
Jordan10:22 AM
Summer Launch – Draft content
S
SophiaYesterday
Summer Launch – Invoice
A
AlexMonday
Summer Launch – Usage rights
Re: Summer Launch – Content ready
T
Tammy
To: Emma · Just now
Hi Emma,

Content draft attached.

I’m planning to post on Friday at 6 pm GMT.
Here’s the link: draft_v2.mp4
Campaign Tracker
CreatorRateDeliv.UsagePostDraft
Tammy$10kx2 IG3-mo
Jordan$8kx1 Reel6-moThu 2pmdraft_v1
Sophia$12kx3 Posts3-moWed 12pmdraft_v3
✓ Tammy – post date & draft updated
Built by a team from
Ogilvy YouTube TikTok Meta
How it works

Automate your tracker in minutes

Connect

Connect your inbox in one click. Use your existing tracker template or use one of ours. Tessera is live in five minutes

Inbox
Primary · Updated Just Now
J
Jordan
Summer Launch – Draft content
S
Sophia
Summer Launch – Invoice

Monitor

Creator emails come in exactly as they do today. No changes to existing workflows or behaviours are needed

Re: Summer Launch – Outreach
T
Tammy
To: Emma
Hi Emma,

My rate is $10k for x2 IG Posts and 3-month usage.

Update

The tracker updates in real time – rates, deliverables, usage rights, content links, and payment status are all captured automatically

CAMPAIGN TRACKER
CreatorRateDeliv.Usage
Tammy$10kx2 IG3-mo
Jordan
Sophia
✓ Tammy row updated
Problem

Most teams are overwhelmed and underinformed

Wasted time

Up to 25% of every campaign manager’s week is wasted manually updating spreadsheet trackers

Outdated information

Critical decisions are made based on outdated information because trackers fall behind reality fast

Unforced errors

Wrong rates, missed deliverables, and expired usage rights all happen due to manual errors

Why teams choose Tessera

There’s finally a better way

Manual spreadsheets
Tessera

Hours spent

5–10 hours per week, per campaign manager

Zero
Updates are automatic

Timeliness

Lagging – decisions are made before the tracker is updated

Live
Every status, rate, and deadline is captured in real time

Accuracy

Mistakes happen. Every cell typed by hand is a chance for an error

No unforced errors
Trackers are updated directly from the source with an auditable update log

What’s next

The tracker is just the beginning

Searchable

Every creator, including their rates, terms, and performance on previous campaigns is now structured and searchable for every campaign you’ve ever run

🔍 @Tammy
T
Tammy
@Tammy
Past campaigns
Summer Launch – Nike – 2025
Holiday Edit – Glossier – 2025
Spring Drop – Zara – 2024
Summer Launch – Nike – 2025
Deliverables
2 IG Reels
Rate
$10,000
Usage rights
3 months
Engagement rate
4.2%
Insightful

Query your memory to generate insights and answer questions like: “How much have we paid similar creators?”

Hey Tessera – How much have we paid creators with a similar number of followers as @Tammy on beauty and wellness campaigns?
Across 10 campaigns in the last 12 months, here’s what you’ve paid for similar beauty and wellness creators:
CreatorFollowersRate
@StylewithAlex520K$12,000
@Tammy485K$10,000
@GlowbyNina470K$9,500
Proactive

Get notified when a creator you’ve worked with goes viral, has availability, or matches an upcoming brief

Smart Alert
Tammy, who you worked with on Nike’s Summer Launch, just went viral (+1M followers in 3 months). Two of your current clients have upcoming campaigns targeting a similar audience. Want to recommend her?
FAQs

Your questions, answered

Tessera connects to your inbox and auto-populates your campaign trackers in real time. Beyond the tracker, Tessera gives you a searchable, structured record of every campaign you’ve run – so your institutional memory drives workflow forward instead of sitting in scattered inboxes and spreadsheets.

Platforms like CreatorIQ were not built to handle the day-to-day complexity of live campaigns. As a result, teams resort to manual workarounds like spreadsheet trackers. Tessera was built to solve this problem. We integrate within existing workflows, capturing the information generated in email threads and surfacing it to eliminate the time spent on trackers.

Under five minutes. Connect your email, use your existing tracker template or start from one of ours, and create a new campaign. The tracker starts updating itself when the first email lands.

Tessera only monitors the email accounts you grant access to and only views campaign chains. Your data is never sold or used for third-party marketing.

Yes. Tessera is SOC 2 and ISO 27001-compliant.

Book a call

Want to see Tessera live?

Book a call

25 minutes · Intro call with a Founder · No commitment